Add To Your WishlistDesigned By Apple in California Book

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Designed By Apple in California Book

  • Description

    Designed by Apple in California

    Chronicles 20 Years of Apple Design

    Photo Book Tells the Story of Design at Apple- Chronicling 20 years of Apples design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998s iMac to 2015s Apple Pencil, also documents the materials and techniques used by Apples design team over two decades of innovation.

    The book is dedicated to the memory of Steve Jobs.

    The idea of genuinely trying to make something great for humanity was Steves motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future, said Jony Ive, Apples chief design officer. This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.

    The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the books 450 images illustrate Apples design process as well as its finished products.

    In the books foreword, Ive explains:

    While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

    We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

    "Designed by Apple in California" is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

    Small version:10.2 x 12.75

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    EAN: 888462795135
    GTIN: 888462795135
    LANGUAGE: English
    SIZE: 10.2 x 12.75
    UPC: 888462795135